Today, we're all searching for ways to
improve productivity, increase sales and, at the same time,
The search often overlooks the largest factor involved. The
human factor. Incentive programs are a proven way of
that crucial component work harder for you.
have been used by business for many years and Ken MacKenzie
Communications can assist your business to plan a program
that suits your particular
Incentive Programs can achieve a
number of objectives:
OR Assist sales
The two major attributes of incentive
(a) Flexibility in
application to any business opportunity or problem and
(b) Self liquidating cost.
Successful incentive programs are self funding because all
the costs are paid from the extra profits
Incentives are a valuable aid in every type
of activity and every section of channel or
distribution. Distributors, agents,
wholesalers and manufacturers can all be made to respond to
Why travel is the
best incentive reward:
Travel is out of the ordinary; generating
respect and goodwill amongst employees,
distributors and consumers.
Most importantly, travel has high publicity
Everyone loves talking about travel and, as
a result, travel generates enthusiasm and excitement,
before, during and after
the program. Whilst appliances wear out, the experiences of
the incentive travel reward are continually talked
and fondly remembered.
objectives: The planning for any type of
incentive program requires the same attention to detail as
other project. It is advisable for you to
put your initial thoughts on paper in broad outline, then
fill in the details and specifics,
once you have identified the major components.
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The Framework of an Incentive