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• Business to Business Marketing
  The web site of Ken MacKenzie Communications, a business to business marketing consultancy. We assist clients in developing a marketing program to promote their products and services.
  
  
• Marketing Services-Public Relations
  Ken MacKenzie's marketing and public relations consulting services, based in Sydney Australia, specialises in business to business marketing, particularly small business marketing.
  
  
• Business to business marketing-Publicity Campaigns
  We research, write and place business to business marketing type media release and feature stories to gain publicity relating to issues, products or services.
  
  
• Print materials including brochures
  Ken MacKenzie Communications can write, design and supervise production of your corporate profiles, sales and business to business marketing brochures, in-house and external newsletters and pamphlets.
  
  
• Corporate Relations
  We can write and produce corporate business to business marketing brochures, videos, speeches and arrange seminars and speaking engagements to complement your business marketing program.
  
  
• The Framework of an Incentive Program
  We can assist your business and plan a sales incentive program that suits your particular needs. An incentive travel program can be the best incentive reward.
  
  
• Articles on organising an sales Incentive Program
  Ken MacKenzie Communications comes across many articles relating to organising a sales incentive program and, we like to bring these to your attention.
  
  
  • The planning of an sales Incentive Program
    A sales incentive program is a proven way to assist in improving productivity, increasing sales and, at the same time, increasing profits.
    
    
  • How to motivate people - Sales Incentive Program
    There are no rules, which dictate the number of different groups of people who can be included in any one sales incentive program. Each additional group requires its own special treatment.
    
    
  • Measure & review your Sales Incentive Program
    It's extremely important to measure and review your sales incentive program firstly as to the legality and secondly the method of measurement must be acceptable to participants.
    
    
  • The Sales Incentive Program's Rewards
    The rewards to the sales incentive program participants, should be considered under two "value" criteria: The cost in dollars and the appeal of your rewards in the eyes of the potential winners.
    
    
• Trade show participation, exhibitions and events
  With many years experience, Ken Mackenzie Communications can assist clients in arranging their participation in a trade show, or in an exhibitions, product launch or conference.
  
  
• Articles on Trade Show participation
  All you want to know about how to profitably participate in a trade show and how to conduct trade show promotion.
  
  
  • Trade Show Participation Objectives
    It's important to fully understand the exhibit medium. A company should spell out its objectives before making the decision to participate in a trade show and undertaking trade show promotion.
    
    
  • Promote your trade show product story
    Reach your trade show goal. Look at the function of your exhibit. What is it trying to do? What are you trying to achieve through its use? Ten rules for designing a trade booth.
    
    
• International Trade Shows
  Ken MacKenzie can assist overseas companies with their international trade shows, particularly those who are seeking to expand their business and other links with Australia.
  
  
  • How to get the most from an overseas trade show
    Before you exhibit in an overseas trade show consider these valuable tips. For the most part, they are applicable whether you enter exhibitions alone or in co-operation with a government body.
    
    
  • Actions during and after the trade show
    Actions to take during and after a trade show. Everything from arriving early, to keeping your booth staffed; to servicing your foreign customer.
    
    
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