Articles on trade show
The Internet provides a wonderful resource
for anyone looking for information. We come across many
articles relating to marketing and public relations and,
in particular, trade show participation.
When we feel it is appropriate we like to republish
these on The Marketing Update web site.
Below is a complete list
of articles relating to trade show participation that have
currently been republished on this web
If you have an article or editorial that you feel
would be appropriate please contact us at the usual
- Trade Show Participation Objectives
It's important to fully understand the exhibit medium. A company should spell out its objectives before making the decision to participate in a trade show and undertaking trade show promotion.
- Promote your trade show product story
Reach your trade show goal. Look at the function of your exhibit. What is it trying to do? What are you trying to achieve through its use? Ten rules for designing a trade booth.