Business to Business Marketing and Business to Consumer Marketing
"The Marketing Update" is the web site of
Ken MacKenzie Communications,
a BtoB and BtoC marketing and
public relations consultancy.
Ken MacKenzie has had some 40
years experience in small business marketing and public
relations and, prior to establishing Ken MacKenzie Communications in 1993, he was a Senior
Consultant for over five years with International Public Relations Pty Ltd.
He has also consulted to the United States Foreign Commercial Service, based in
Sydney Australia, where he held the position of Marketing Manager for six years.
As a Senior Public
Relations Consultant, Ken
managed major projects and worked on many accounts including Monier Roofing Limited, NUS International Pty Ltd, MasterFoods of Australia,
the Jakarta Promotion Board, the Australian Made Campaign and others.
In his previous capacity as Marketing Manager for the United States Department of Commerce in Sydney, Ken served as
Principal Advisor to the United States Trade Centre Director on major U.S. trade event planning and implementation
of numerous U.S. Government sponsored trade shows and other events covering many different industry
In recent years, Ken has
worked for a diverse range of companies including Boral Roofing, Boral Bricks, Boral Plasterboard, Frontline Business Services and Sydney Point of
His business to business
lies in a number of areas including:
Press releases and articles
Publicity & Advertising Campaigns
Trade show support
Printed information and promotional material
Marketing and Advertising
Ken's experience enables him to research,
plan, cost and co-ordinate cost-effective
for clients, including the use of appropriate
media to reach
the target markets.
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